The non-existent model Aitana Lopez, known as Fit Ana from Barcelona, has amassed over 116k Instagram followers in less than six months. Generating $4,000 monthly from advertising, Fit Ana is the brainchild of Barcelona-based communications agency, The Clueless. Opting for virtual models proved more cost-effective for marketing purposes than using real individuals, prompting the agency’s decision to invest in this innovative approach. The promotion efforts dedicated to the Fit Ana account swiftly yielded impressive results.

While certain AI platforms can create images of non-existent people, many lack realism. However, in this instance, The Clueless took deliberate steps to enhance Aitana’s authenticity, incorporating features like wrinkles, shaggy hair, and imperfect skin. This meticulous detailing contributes to making Aitana closely resemble a genuine person. Aitana Lopez stands among several virtual models crafted by The Clueless, and the agency anticipates a growing prevalence of non-existent models in future content creation.